Nadim Sadek

Season 2 - Episode 2

Part of Nadim’s brand is moxie. He has founded, built, and led three major businesses: Sadek Wynberg Research, a qualitative research agency; Inish Turk Beg, an island off the coast of Ireland from which he built an award-winning whiskey, food, and music brand; and ProQuo AI, the first AI-driven brand management system.

Now, Nadim is building a fourth organization as CEO of NeuroTech Group AI, which combines psychology with AI to better fulfill human needs. This new endeavor navigates the intersection of neuroscience and curating an individual’s brand ecosystem. It brings efficiency to business and effectiveness to marketing.

In this episode, Nadim also explores other aspects of his secret sauce. He muses on his creative process and how he creates momentum and energy for an idea. His life philosophy centers on being kind, doing no harm, gratitude, curiosity, and bringing a laugh into the mix.

Born to an Egyptian father and an Irish mother, Nadim lived the life of a third culture kid in diverse places such as Ghana, Nigeria, Kenya, Malaysia, Indonesia, and later Barbados and Antigua. Those experiences have informed his worldview and approach to life.

Nadim enjoys playing and listening to music and founded Off the Shelf records and dabbles in the Irish flute. He channeled his love of motorcycles into Boss Bikes Club, where you can see Nadim traveling across the globe and hopping on a bike to take in the local flavor. He is the brand ambassador for Oxford Talks.


Nadim Sadek WebsiteNeurotech Group AI
Boss Bikes Club – YouTube
We are what we choose | Nadim Sadek | Oxford Talks
The Secret Millionaire – Nadim Sadek
Secret Millionaire – ‘Look Back’ by Nadim Sadek, John Concannon, and John FitzPatrick
RTE Nationwide on Inish Turk Beg with Nadim Sadek
Nadim Sadek introduces music from Inish Turk Beg – The Brilliant Series
Life’s eXchanges: Nadim Sadek at TEDxTeddington
Irish Arts Center

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